1. Focus on the dealer and all else will follow.

Since the beginning, we have been focused on providing the best dealer experience possible. Whether we're fulfilling an order, creating ads for dealers, signing dealers up, or any other type of support we offer, Rush Star Wireless takes great care to ensure that we ultimately serve your needs, rather than our own internal goal or bottom line.

2. It's best to do one thing really, really well.

We do wireless distribution. With one of the nations largest distribution companies focused exclusively on wireless solutions, we know what we do well, and how we could do it better. Through continued iteration on difficult problems, we've been able to solve complex issues and provide continuous improvements to a service that already makes sign up and ordering a fast and seamless experience for thousands of dealers. Our dedication to improving distribution helps us apply what we've learned to new products. Our hope is to bring the power of distribution to previously unexplored areas, and to help dealers access and use even more of the ever-expanding wireless industry.

3. Fast is better than slow.

We know your time is valuable, so when you're seeking an answer from Rush Star Wireless you want right away - and we aim to please. We may be the only distributors in the world who can say our goal is to have dealers serviced as quickly as possible. We keep speed in mind with each new product we release, whether it's a mobile application, new provider, or different accessories. And we continue to work on making it all go even faster..in a Rush!

4. You can make money without doing evil.

Rush Star Wireless is a business. The revenue we generate is derived from offering quality wireless products to retailers like yourselves. To ensure that we're ultimately serving all of our distribution partners, we have a set of guiding principles for our distribution programs and practices.

5. The need for information crosses all borders.

Our company was founded in Michigan, but our mission is to facilitate wireless distribution for the entire country including different languages. To that end, we have distribution partners in dozens of states across the U.S. Using our translation tools, dealers can view content on our site in languages they speak. With these tools and the help of bi-lingual dealer support representatives, we have been able to greatly improve both the variety and quality of services we can offer in even the most far-flung corners of the United States.

6. You can be serious without a suit.

Our founders built Rush Star Wireless around the idea that work should be challenging, and the challenge should be fun. We believe that great, creative things are more likely to happen with the right company culture - and that doesn't just mean lava lamps and rubber balls. There is an emphasis on team and achievements and pride in individual accomplishments that contribute to our overall success. We put great stock in our employees - energetic, passionate people from diverse backgrounds with creative approaches to work, play and life. Our atmosphere may be casual, but as new ideas emerge in a cafe line, at a team meeting or at the gym, they are traded, tested and put into practice with dizzying speed - and they may be the launch pad for a new idea ready to be delivered to this continuously changing wireless

7. Great just isn't good enough.

We see being great at something as a starting point, not an endpoint. We set ourselves goals we know we can't reach yet, because we know that by stretching to meet them we can get further than we expected. Through innovation and iteration, we aim to take things that work well and improve upon them in expected ways.