1. Focus on the dealer and all else will follow.

Since the beginning, we have been focused on providing the best dealer experience possible. Whether we're fulfilling an order, creating ads for dealers, signing dealers up, or any other type of support we offer, Rush Star Wireless takes great care to ensure that we ultimately serve your needs, rather than our own internal goal or bottom line.

2. It's best to do one thing really, really well.

We do wireless distribution. With one of the nations largest distribution companies focused exclusively on wireless solutions, we know what we do well, and how we could do it better. Through continued iteration on difficult problems, we've been able to solve complex issues and provide continuous improvements to a service that already makes sign up and ordering a fast and seamless experience for thousands of dealers. Our dedication to improving distribution helps us apply what we've learned to new products. Our hope is to bring the power of distribution to previously unexplored areas, and to help dealers access and use even more of the ever-expanding wireless industry.

3. Fast is better than slow.

We know your time is valuable, so when you're seeking an answer from Rush Star Wireless you want right away - and we aim to please. We may be the only distributors in the world who can say our goal is to have dealers serviced as quickly as possible. We keep speed in mind with each new product we release, whether it's a mobile application, new provider, or different accessories. And we continue to work on making it all go even faster..in a Rush!

4. You can make money without doing evil.

Rush Star Wireless is a business. The revenue we generate is derived from offering quality wireless products to retailers like yourselves. To ensure that we're ultimately serving all of our distribution partners, we have a set of guiding principles for our distribution programs and practices.

5. The need for information crosses all borders.

Our company was founded in Michigan, but our mission is to facilitate wireless distribution for the entire country including different languages. To that end, we have distribution partners in dozens of states across the U.S. Using our translation tools, dealers can view content on our site in languages they speak. With these tools and the help of bi-lingual dealer support representatives, we have been able to greatly improve both the variety and quality of services we can offer in even the most far-flung corners of the United States.

6. You can be serious without a suit.

Our founders built Rush Star Wireless around the idea that work should be challenging, and the challenge should be fun. We believe that great, creative things are more likely to happen with the right company culture - and that doesn't just mean lava lamps and rubber balls. There is an emphasis on team and achievements and pride in individual accomplishments that contribute to our overall success. We put great stock in our employees - energetic, passionate people from diverse backgrounds with creative approaches to work, play and life. Our atmosphere may be casual, but as new ideas emerge in a cafe line, at a team meeting or at the gym, they are traded, tested and put into practice with dizzying speed - and they may be the launch pad for a new idea ready to be delivered to this continuously changing wireless

7. Great just isn't good enough.

We see being great at something as a starting point, not an endpoint. We set ourselves goals we know we can't reach yet, because we know that by stretching to meet them we can get further than we expected. Through innovation and iteration, we aim to take things that work well and improve upon them in expected ways.

We, the team at Rush Star Wireless, are guided by the following Values. They describe our company as we want it to be. We want our decisions and actions to demonstrate these Values. We believe that putting values into practice creates long-term benefits for our dealers, employees, suppliers, and the communities we serve.

We take responsibility for our QUALITY..

Our products and services will be "best in class" in terms of value received for dollars paid. We will deliver excellence, strive for continuous improvement and respond vigorously to change. Each of us is responsible for the quality of whatever we do.

We deliver DEALER satisfaction..

We are dedicated to satisfying our dealers. We believe in respecting our dealers, listening to their requests and understanding their expectations. We strive to exceed their expectations in affordability, quality and on-time delivery.

We provide LEADERSHIP as a company and as individuals..

Rush Star Wireless is founded on talented employees effectively applying advanced technology, innovative distribution tactics, and sound business management. We add more value at lower cost with faster response. We support each dealer through our team that is highly competent, creative, and works efficiently.

We act with Integrity in all we do..

We are each personally accountable for the highest standards of behavior, including honesty and fairness in all aspects of our work. We fulfill our commitments as responsible citizens and employees. We will consistently treat dealers and company resources with the respect they deserve.

We value Rush Star Wireless People..

We treat one another with respect and take pride in significant contributions that come from the diversity of individuals and ideas. Our continued success requires us to provide the educations and development needed to help people grow. We are committed to openness and trust in all relationships.

We regard our suppliers as essential team members..

We owe our suppliers the same type of respects that we show to our dealers. Our suppliers deserve fair and equitable treatment, clear agreements and honest feedback on performance. We consider our suppliers' needs in conducting all aspects of our business.

1. Live the Company Values

We all have the company values listed on the back of our badges - Quality, Dealer Satisfactions, Leadership, Integrity, People, Suppliers. Integrity must characterize everything we do. We want everyone who comes in contact with us to know that we do things the right way at Rush Star Wireless. We don't take short cuts.

2. Focus on Operating Excellence

Rush Star Wireless is very well positioned strategically. We must focus on program performance to deliver on the full operating and financial potential of our company.

3. Act with speed

Rush Star Wireless is a much larger company today than we were. With this increased size comes the challenge of operating in a timely fashion. We must avoid bureaucratic delays. We must be agile enough to act faster than our competitors. This "small company" behavior has characterized Rush Star Wireless all along and in one we must continue.

4. Communicate Openly

We want good news to travel fast and bad news to travel even faster up the line. We need to be mindful of the importance of honestly communicating problems as well as breakthroughs. The sooner we communicate a problem, the easier it is for us to marshal our company's resources to resolve it.

5. Collaborate Across the Company

Rush Star Wireless power comes from the talented people who make up our company. By cooperating and sharing our knowledge with each other seamlessly across organizations, we can make our company even stronger.